ASTON MARTIN AND TESLA SHOCK THE ELECTRONIC CAR MARKET

Jul 17, 2017 | Clean Tech, Engineering | 0 comments

Tesla’s new Model 3 enters production early  

 The Model 3 has passed all regulatory requirements and is ready to start production two weeks in advance of its predicted release date. The first 30 cars are expected on the 28th July, with production increasing.

The Model 3 costs £26,924 and competes with BMWs 3 series, which costs £26,790 in 318i SE trim. Releasing the most affordable Tesla to date has led to a rise in the company’s share price of 67%. The Model 3 has over 400,000 pre-orders, translating to a potential $14 billion. The Model 3 is expected to have a range of at least 215 miles, and reach 0-60 mph in times below six seconds (3 series 8.9s ) with a single motor. A higher performance, dual-motor car is also predicted.

At the car’s launch in April, Elon Musk promised that all Model 3s would be well-equipped with Tesla’s Supercharging fast-charge system and autopilot. Further, the car will include the hardware for driver-assist features, with the potential for subsequent activation as an extra-cost option. This approach was demonstrated with the Model S, in over-the-air software upgrades.

The Model 3 is a significant step forward as it is the most affordable Tesla to date. The range consists of only two other models, the S and the X. The S is a saloon that costs £61,500 and the X is a 4wd SUV that costs £75,000 upwards, and in top spec can reach 0-60mph in 2.9 seconds.

 

  • Tesla Model X, Fully Electric, 258 miles, £75,000 75%
  • Tesla Model S, Fully Electric, 298 miles, £61,500 62%
  • Tesla Model 3, Fully Electric, 216 miles, £26,970 27%

The Model 3 is not the most affordable car on the market, but is more affordable than the Volkswagen Passat GTE, a hybrid that costs £37,015. A less expensive option is the Hyundai Ioniq Electric, coming in at £24,995. The most popular fully electric car currently on sale is the hatchback Nissan Leaf, which costs £21,680 or £16,680 if you rent the battery.

 

Releasing the Model 3 is a necessary step toward making Telsa economical, moving away from their current novelty status. But it could also represent an expensive mistake. To reach desired profit levels, they need to increase production – and they haven’t turned a profit in 12 years.

The Aston Martin RapidE was confirmed for production last week

The initial concept was revealed two years ago, with subsequent development in collaboration with Williams Advanced Engineering.

Aston Martin CEO Dr. Andy Palmers said, “We see luxury electric vehicles as an intrinsic part of the future.”

It was at this time that Aston Martin also announced its new partnership with the Chinese investment group ChinaEquity, to explore development of a production version RapidE.

“Having unveiled the RapidE concept back in October 2015,” said Dr. Palmer, “we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into The RapidE is currently set for a limited run of just 155 units, and is Aston Martin’s first all-electric model. As such, it spearheads development of the brand’s low- and zero-emission vehicle strategy, as laid out by Dr. Palmer in the company’s Second Century Plan.

The RapidE represents continuing collaboration between Aston Martin and Williams Advanced Engineering following initial concept development. The RapidE will deliver a four-door sportscar aesthetic alongside the Rapide S dynamic, powered by an all-electric powertrain in place of the six-litre V12 engine.

production. The internal combustion engine has been at the heart of the Aston Martin for more than a century, and will continue to be for years to come.”

As a short run luxury supercar, the RapidE is expected to carry a higher price tag than the Tesla Model S and Model X.

Although the RapidE represents a revolutionary step forward, it is currently too limited in number to make a lasting impact. Without increased production numbers, the RapidE will remain a novelty, and not a serious contender.

Sam.S.J

writer

Isaac.A.Mason

design/editing

Tesla model 3 pictures for tesla.com